Demand generation
guides and comparisons.
Explore how DemandFactory creates demand, finds relevant buyers, and connects engagement to sales conversations. Compare the work, the options, and the results.
Managed demand generation
DemandFactory combines content, signals based prospecting, and contextual outreach into a managed demand generation service for B2B teams.
4 min read Create demandContent and engagement
Turn market research into useful B2B content and lead magnets, then connect relevant engagement to contextual conversations and nurture with DemandFactory.
4 min read Outbound capabilityManaged outbound
DemandFactory manages research, relevant outreach and follow up as part of managed demand generation, with clear criteria for handing conversations to sales.
4 min read Capture demandSignals based prospecting
Learn how DemandFactory combines account fit, company and people signals, and conversation context to prioritize prospects and develop relevant outreach.
5 min read Build or buyDemandFactory vs hiring an SDR
Compare hiring an SDR with managed demand generation from DemandFactory. Define the work, account for retained team capacity and evaluate equivalent costs.
5 min read Platform comparisonDemandFactory vs Apollo and Outreach
Compare DemandFactory's managed demand generation with Apollo and Outreach, including AI capabilities, operating responsibilities and equivalent scope.
5 min read Customer storyA two week outbound pilot
DemandFactory reports 3x bookings in a two week prospecting pilot with 10 reps. See qualification criteria, opportunity results and measurement limits.
4 min read